Geocoding
Approximately 85% of all databases have a geographic
element. Geocoding is the process of
assigning latitude and longitude (x;y coordinates) to individual records of a
database. Through this process is
geo-spatial analysis enabled.
A geo-coded database can be analysed within the electronic
geo-spatial environment against other relevant sources of information based on
its geography.
Geodemography
Geographic areas can be defined and profiled within a GIS
(Geographic Information System) in terms of the area’s demographic breakdown ie
age, race, gender, education levels, occupation, or lifestyle of consumers in
order to provide marketers with insights into catchment areas.
Retail / Commercial Feasibility
When identifying potential new markets, the optimal location
will deliver success. Maximise
profitability by understanding potential market size, disposable income levels,
geodemographic profile of potential business location, and location of
competitors.
Product Development
Analyze trends and purchasing activity within markets in
order to provide predictive analytics within differing market profiles.
Distribution & Logistics
Optimise your distribution strategy within the geo-spatial
environment. Geographic information
enables logistic optimisation, and DriveTimeZa provides the technology to
maximise efficiencies of time and distance to maximise cost efficiencies. The spatial environment also provides
geographic parameters for routing in terms of distribution vehicles utilised,
distribution loads, size and quantity of product, required delivery turn around
etc.
Advertising & Marketing Geographics
With in excess of 15 years experience in Geographic Media
Analytics, Spatial Insights is poised to enable you to answer the up-until-now unanswerable:
“ Í know half of my advertising budget is working, i just don’t know which
half”
Geographic marketing is critical to defining and reaching
segmented target markets for geographically based products or services.
Media Analytics
Once you know where your consumers are, then you will know how best to communicate to them. Media spend can be analysed against market potential, and effective reach of target market. Accurate and realistic ROI levels can be at the planning stage or post-campaign.
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